BRIEF –
To promote a new brand of D3 Jordan sneakers with Dwayne Wade, the “Dominate Another Day” campaign was created. This campaign leveraged Wade’s mammoth cool to produce awareness and get Jordan fans looking for the hottest new launch.
COVERAGE –
OOH ads — specifically billboards, bus shelters, and wallscapes — were produced en masse. Custom iPads were also sent to select subscribers with the campaign’s limited edition design engraved on the back. To accompany the iPad, coordinating metal briefcases with the Jordan logo and ID index card were created.
