BRIEF –
Showcasing the hottest music experiences nationwide, Heineken sponsors an annual “Red Star Access” tour with concerts in select cities nationwide. “Red Star Access” ads featured concert goers repping star-stamped hands inside dramatically-lit venues.
MEDIA AND COVERAGE
To amp up allure, we created print ads, wild postings, web banners, and a music box that was mailed to various subscribers.
67%
33%
Digital
