Heineken 2021-06-10T19:03:01+00:00
BRIEF –

Showcasing the hottest music experiences nationwide, Heineken sponsors an annual “Red Star Access” tour with concerts in select cities nationwide. “Red Star Access” ads featured concert goers repping star-stamped hands inside dramatically-lit venues.

Design
Production
Art Direction
MEDIA AND COVERAGE

To amp up allure, we created print ads, wild postings, web banners, and a music box that was mailed to various subscribers.

67%

Print

33%

Digital